We commissioned the below remixes and worked alongside Virgin to form an online strategy for the remix package. The remixes had an amazing pickup from a wide range of key Youtube Channels and Blogs.
The Remixes have had a total of over 1.1 million plays online across Youtube and Soundcloud.
See below for some of the highlights of the campaign.
Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TWRK Remix)
- No 1 on Hype Machine Remix Chart and No 2 Overall.
- Featured on Do Androids Dance, Music Ninja, Dancing Astronaut, TILT Mag, HypeTrak and many more.
- Youtube Premiere on All Trap Music
- Support from Mistajam on Radio 1
- 300,000 Plays across Soundcloud and Youtube in 2 weeks
The TWRK remix had a huge response on the blogs and hit No 1 on Hype Machine Remix Chart and No 2 on Most Popular Overall.
Via our relationship with All Trap Music we secured a placement on the Youtube Channel for the remix.
Mistajam also supported the remix on BBC Radio 1
Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (Calyx & Teebee Remix)
- Supported by Mistajam & Annie Mac on Radio 1
- Supported by Steve Smart on Kiss FM
- Online Premiere with UKF Drum & Bass
Calyx & TeeBee delivered a huge remix that saw support on Radio 1 from Mistjam, Annie Mac and UKF Drum & Bass.
Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TACHES Remix)
- Youtube Premiere on Eton Messy
- Over 250,000 plays across Soundcloud and Youtube
- Huge Club reaction
The TACHES remix gained an online premiere from Eton Messy and then went on to receive over 150,000 plays on Soundcloud.
We secured the premiere on rapidly growing Youtube channel Eton Messy.
Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TORN Remix)
- Youtube Premiere on UKF Music
- Blog Premiere on Earmilk
- No 2 on Hype Machine Overall Chart
- No 1 on Hype Machine Remix Chart
TORN delivered an incredible mix that was premiered on UKF Music and Earmilk. The Remix went to No 2 on the most popular chart of Hype Machine
We secured the online premiere of the TORN remix with UKF Music.
For more information on our consultancy projects please contact duncan(at)playlistagency.com