As part of our on going consultancy with Virgin Records we recently commissioned remixes for Naughty Boy‘s single “Think About It” feat Ella Eyre & Wiz Khalifa.

We commissioned the below remixes and worked alongside Virgin to form an online strategy for the remix package. The remixes had an amazing pickup from a wide range of key Youtube Channels and Blogs.

The Remixes have had a total of over 1.1 million plays online across Youtube and Soundcloud.

See below for some of the highlights of the campaign.

Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TWRK Remix)

The TWRK remix had a huge response on the blogs and hit No 1 on Hype Machine Remix Chart and No 2 on Most Popular Overall.

TWRK Naughty Boy

Via our relationship with All Trap Music we secured a placement on the Youtube Channel for the remix.

Mistajam also supported the remix on BBC Radio 1

Mistajam plays TWRK remix

Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (Calyx & Teebee Remix)

Calyx & TeeBee delivered a huge remix that saw support on Radio 1 from Mistjam, Annie Mac and UKF Drum & Bass.

Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TACHES Remix)

The TACHES remix gained an online premiere from Eton Messy and then went on to receive over 150,000 plays on Soundcloud.

We secured the premiere on rapidly growing Youtube channel Eton Messy.

Naughty Boy feat. Wiz Khalifa & Ella Eyre – Think About It (TORN Remix)

TORN delivered an incredible mix that was premiered on UKF Music and Earmilk. The Remix went to No 2 on the most popular chart of Hype Machine

We secured the online premiere of the TORN remix with UKF Music.

TORN Naughty Boy Hypem

For more information on our consultancy projects please contact duncan(at)playlistagency.com